Packaging in the marketing mix byPeter Danton de Ruffignac Butterworth Heinemann, November 1990, price £20
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چکیده
منابع مشابه
Comprehensive tobacco marketing restrictions: promotion, packaging, price and place.
Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...
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ژورنال
عنوان ژورنال: Packaging Technology and Science
سال: 1991
ISSN: 0894-3214,1099-1522
DOI: 10.1002/pts.2770040607